IN BRIEF | Mobile network operators are getting comfortable in their new role as broadband ISPs, with Vodafone, Optus and 3 all launching new pricing.

3 has launched new low volume data plans, allowing people with 3G mobiles to supplement their fixed broadband with on-the-go mobile connectivity. For example, the new "essentials" pack offers 50MB for just $8, which includes bundled 3 content.

Optus has also launched a new wireless plan aimed at small business. It offers 2GB of data for $39.99/month, and includes 24 months of free rental on a modem ($5/month rental after that).

But the big surprise is the new offer from Vodafone, which offers a large 5GB of data for just $39/month. Vodafone has been relatively quiet in the mobile data space, but the telco says this plan is "the best value available in market". "This plan makes mobile broadband more affordable for many Australian customers and ends the traditional view that mobile broadband is the exclusive domain of business customers", said Vodafone's Tim Cowan.

Vodafone's plan compares well to 3, which offers only 2GB at the $40 price point. It also shows the terrible value of BigPond's NextG plans, which offer crippled speeds, much higher prices and lower data amounts. BigPond's only clear advantage seems to be the coverage, which is the envy of all other mobile operators.

Links:

• 3 Valuepacks  (3 Mobile)
• Optus Wireless Broadband  (Optus)
• Vodafone 5GB offer  (Vodafone)